Saturday, February 23, 2008

Codes & Conventions

(Media Studies)
*The advertisement that I used is a Max Factor makeup ad with Carmen Electra and a nice looking guy.

A) The type of reality that is being constructed in this ad is exciting and sexy. The background is dark, with the main focus on the guy who is entranced with Carmen Electra. It makes it seem really seductive and flirty at the same time. 
B) This ad shows constructed reality in that it portrays that if you wear this make up, you will "get the guy" that is good looking and totally into you because of the make up that you wear. It says "head-turning" and "heart-stopping" which portrays that Max Factor make up will make you this way. People should know that you probably won't get the guy you want just based on what you put on your face. 
C) It shows the "good life" in that you will be sexy and seductive and get a great looking guy if you use this product. It depicts how much more exciting and awesome your life would be if you use their make up. It almost makes it seem like you could be like Carmen Electra if you use the make up that she wears. 

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